Resworld Identity design

The Resworld mid-office is a new custom-built travel management system focused on increasing productivity, insights, profitability for agencies and the network as a whole. The mid-office supports bookings, itinerary generation and destination guides of flights, hotels, cruises, transfers, activities etc. The Resworld mid-office required a new identity not directly related to the company producing the product but still in line with their brand and in the spirit of the user experience.

BRANDING

As the user experience of the product emerged so did the products identity. Many variations of the logo were developed incorporating the concept of the world and various travel motifs.

The final design utilizes a modified version of the parent companies font with different weights used for the “RES“ & “WORLD“; additionally, the “O“ character was replaced with a plane circling the globe, while Resworld does support other products the plane best signified global travel. The Resworld logo design has flexibility with various colour variations possible as displayed below.

Identity Skiddoo Insider

OVERVIEW

Skiddoo is the fastest growing online travel agency in Australia. The Skiddoo brand is an aspirational brand putting travel experiences in reach of young professionals and higher education students. Skiddoo customers have expectations around the price, digital access to access flight details on their device of choice and mobile access to support.

MEMBER BRANDING

The company decided to launch a member benefit scheme to activate existing subscribers and entice new customers to become loyal members of the Skiddoo brand. A name and identity for the rewards program which would fit the existing Skiddoo brand were required.

INITIAL CONCEPTS

Many names and designs were iterated on from aspirational identities to common puns.

SELECTION

After much discussion about the core values of Skiddoo and the customer archetype of the brand, the member program was named Skiddoo Insider. The design of the logo kept the familiar Skiddoo logo but incorporated the word “INSIDER“ underneath. The design encapsulates the “IN“ within a box and the “SIDER to the side of the box. The design may appear familiar to some young professionals (A large part of our audience) as it shares characteristics with the linked-in brand.