SERVICE OVERVIEW

Social Soup is Australia’s largest influencer community for trialling and reviewing new products. The Social Soup app allows you to apply, participate in and complete Social Soup projects.

Social Soup recognized their audience had an appetite for a mobile app and if they didn't move a competitor could steal part of their audience. As a result, a new Souper experience for mobile was born. The design of this experience was built on the original foundation of the platform but extended with new ideas, features and engagement strategies utilizing UCD and Gamification. When designing the application I always saw it as a Social network which rewarded activity and seamlessly became part of both a Souper's way of life.

I find over time as the product matures and assumptions are challenged, the product moves towards the original user-centred social orientated design.