Over 20 years of commercial experience designing and leading products, services and experiences across web, mobile, desktop, games and video.

Recent work

Checkbox Platform

A no-code workflow automation platform for teams to deliver core services and achieve operational excellence.

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Archistar platform link to learn more about my work on the Archistar platform — Archistar

Archistar revolutionises the way property professionals find, assess and design sites. Transform your months’ long process into ten minutes of simple site analysis.

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eComply – online development approval

World-first technology allowing development applications to be assessed against planning policies and compliance in realtime.

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Urban feasibility model

The Urban feasibility model (UFM) is a software application developed to assist the NSW Department of Planning and Environment in delivering the Metropolitan Plan for Sydney 2036 by providing tools for evidence-based LEP plan-making and assessment.

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Featured Apps & websites

Featured

ARCHISTAR

Revolutionize property development with AI system enabling quick, easy identification of lucrative sites, feasibility evaluation, and architectural design generation in mere minutes. First-of-its-kind tech enhances profitability for businesses of any size.

B2C TRAVEL WEBSITE

Major B2C travel firm undergoes a comprehensive online overhaul to meet evolving commercial and consumer traveller needs while positioning themselves as an industry leader. The redesign includes the website, content, and marketing strategy.

TRAVEL MID-OFFICE

The travel mid-office is a CRM system built on top of Salesforce. It enhances the efficiency of travel agents and the experience for customers, providing visibility and control over their travel itineraries.

DEPARTMENT OF EMPLOYMENT: JOB FIT

The task management app uses gamification to encourage positive behaviour in long-term unemployed individuals by rewarding productive habits and promoting beneficial routines that increase their chances of securing employment.

Featured Games

Featured

Drop Into Maccas

"Drop into Maccas" is a game where players help Carl jump out of a cargo plane, collect coins and power-ups, and avoid obstacles while falling towards a McDonald's store. Players can win food prizes by meeting daily score targets, redeemable through their phone at McDonald's stores.

Reading Eggs

The initial Reading Eggs website incorporated more than 1000 captivating games and activities, with integrated gamification elements to enhance user experience, making it addictive and enjoyable.

Final War: 5 Dragons

Final War: 5 Dragons is a fantasy card game with turn-based puzzles used to determine combat outcomes. Players defeat Warlords with Dragons, Heroes, Artifacts, and Power cards, earning rewards and increasing fame through challenging Quests and Campaigns to restore peace.

SMITH FAMILY: 5 of 5

"5 of 5" is a mobile game that utilizes geolocation tech to promote team-based play and improve school attendance rates for at-risk children. Incorporating game design and psychology principles foster stronger bonds and builds student confidence, promoting teamwork skills for success in school and beyond.

Bomba

Experience an exhilarating journey through a mystical city of temples and relics in this explosive puzzle game. Strategically place bombs to free the sacred Power Ball, but beware of menacing stone idols, precarious moving platforms, and potential chain reactions that can derail your progress!

Slots Central

Slots Central, a top-rated social casino app, was accessible through Facebook, Android, and iOS platforms. It rapidly gained popularity and became one of the industry's leading social casinos, earning an impressive average rating of 4.3 stars and peaking as the highest-rated social casino app on Facebook.