Drop Into Maccas

The App

In this game, called "Carl's Epic Drop", players guide the character Carl as he jumps out of a cargo plane, collects coins and power-ups, and avoids obstacles and animals while descending towards a McDonald's store. The game features an "Endless Drop" gameplay mode, which challenges players to see how far they can descend before crashing. Players can also win food prizes by beating daily score targets, which can be redeemed at McDonald's stores using their phones.

Outcome

In just a matter of days, the app reached the top position in the App Store and maintained its place in the top 20 for the campaign's duration. Most users who downloaded the app registered to play and subscribed to receive further information. The app significantly impacted restaurant visits, leading to a surge in sales and repeat customers. The game's success prompted the development of version 2, which enjoyed similar levels of achievement.